Career Education in Advertising

On-Campus and Online College Degrees in Advertising
A bachelor of science in advertising should provide you with both business and creative arts courses. Advertising degrees are relatively new, but are designed to provide you with the key skills required to work as an advertising account manager. You will go through the steps involved in researching a product or service, liaising with the client, developing a campaign idea, and practicing the technical aspects of bringing your ideas to light. While a bachelor's degree in sociology, psychology, literature, journalism, or philosophy are often still acceptable to employers, requirements now vary according to the particular job and the practical tools needed. An advertising degree can often qualify you for more advanced positions in the industry.
For management positions in marketing and sales, a bachelor's or master's degree in business administration with an emphasis on marketing may be preferred. If you decide to pursue a career in a highly technical industry, such as computer and electronics manufacturing, then consider a bachelor's degree in engineering or science, combined with an MBA. Public relations management positions often require a bachelor's or master's degree in public relations or journalism with courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing.